Business Online Presence
Still many traditional businesses owners are thinking “Is Business Online Presence a Business Necessity today ?”
Website development or online presence is really very important factor for any kind of business in the modern world.
Still on the fence whether or not you and your business needs an online presence?
Maybe you’re planning to set up a Twitter account or Facebook page, or have yet to take the plunge with setting up your own website. Although this may seem like a daunting and complicated issue, understanding the impact is in fact very simple.
Here are some most important reasons why your business needs an online presence:
According to a 2007 by Web visible & Nielsen, the number one resource people use to finding local businesses are search engines – to the tune of 3 out of every 4 people! In other words, if someone is searching for a nearby Indian restaurant, car detailing shop, or any goods/service in general, there is a 75% chance they will first begin their search by hopping over to Google. Bearing in mind as well that these searches happen 24/7 by people from all different backgrounds, you may be missing out on huge opportunities with new types of customers!
As industries grow more and more competitive, one of the biggest challenges small businesses face is building their brand. The reality is that a company saying their product or service is “the best” or “highest quality” is nothing but fluff. Potential customers need to not only see to believe, but experience to believe. Thus, if people are searching for your offering, your website and online presence is so much more than “just a website” or your business online presence. It builds and is an extension of your brand that never sleeps!
We have a hot promotion, are hosting a special fundraising event, and have a brand new service/product. The question then is – how do you send out the bat signal? The traditional approach would be to send out flyers, direct mailings, and maybe even purchase an ad in your local newspaper. But how effective is this really, especially when considering the cost?
The beauty of the internet and online marketing is that you can blast out any message to your customers or target market for the very low cost of free. On top of that, with the viral-ness of the web, your message can quickly spread from 1, to 2, to 10, to 100, to 1000 people in a matter of 24 hours.
Significant Your Customer
It is very common knowledge that business success is a function of building a good relationship with others. Unfortunately though, unless you are able to have a 3-5 minute conversation with each and every one of your customers, this can be a tall order. Thankfully, with the many social media tools available online, such as Twitter, you are able to quickly and easily locate your customers and engage with them at a deep level.
As touched upon earlier, marketing, brand building, and getting to know your customers can often be an uphill battle. What can really be frustrating is that even when you do make some progress, it’s not always clear what the cause was! The last advantage of having a well-designed website with great marketing is that you can not only achieve (1) – (4), but you can also measure how effective each cog is in the machine. Finally you can make decisions in your business based on actual numbers, not just a gut feeling!
At last it may be said that establishing or improving upon your web presence may seem complicated, but actually requires little investment and can have a big impact. Regardless of your business type or size, don’t let these low hanging opportunities slip through your fingers – taking your business online means taking your business to a whole new level!
If you are planning to take your business to the next level or still thinking about how to do it then you may get in touch with us via our “Contact Us” page.